Convenience Store Franchises Branching Out
Friday, December 11, 2009 at 12:23PM
From The Pizza Marketplace: C-stores have long had a leg up on quick-service restaurants in the beverage category with their extensive selection of bottled and canned drinks as well as discount-priced jumbo fountain beverages.
Now, the segment is branching into better hot food offerings in an attempt to boost traffic -- and pizza is among the new lineup.
In October, No. 1 c-store chain 7-Eleven announced the beginning of its national rollout of a new hot food menu. While the store has offered self-service hot food heated in microwaves for years, the new menu features quick heat-to-order offerings prepared by staff.



