AAMCO Transmissions, Inc. Vice President and General Counsel James A. Goniea was one of three franchising industry protagonists to get together and discuss rich media.

Goniea discusses the importance of social networking for the franchising industry and how his automotive franchise can exploit a revolutionary - and I don't feel that is hyperbole - online medium.

It's a fascinating topic, given it's still in its infancy, and that the scope and nature of its impact is still very uncertain. What we do not is that it is already having a transformative impact on human relationships as well as commerce.

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National car care franchise leader AAMCO has released a mobile application that gives customers access to diagnostic tools and up-to-the-mile maintenance information at the touch of a button.

The iGAAUGE, among the first of its kind for a national car care leader, is available for the iPhone and iPod touch, and can be downloaded from iTunes. It is free of charge for a limited time.

iGAAUGE provides a car's maintenance schedule, troubleshoots car issues, provides traffic updates, locates the nearest gas station, contacts roadside assistance and connects users to the nearest AAMCO. Special AAMCO offers and coupons will be made available exclusively to iGAAUGE users via the application.

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