AAMCO Transmissions, Inc. Vice President and General Counsel James A. Goniea was one of three franchising industry protagonists to get together and discuss rich media.
Goniea discusses the importance of social networking for the franchising industry and how his automotive franchise can exploit a revolutionary - and I don't feel that is hyperbole - online medium.
It's a fascinating topic, given it's still in its infancy, and that the scope and nature of its impact is still very uncertain. What we do not is that it is already having a transformative impact on human relationships as well as commerce.
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